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Digital advertising set to rise to over $75 billion by 2017
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Digital video ad spending growth is coming from mobile, including tablets. Mobile video will account for just 12.6% of all digital video ad spending this year, or $520 million. But it’s growing much faster than desktop-based digital video ad spending, at a pace of 112.4% vs. 35% for online video this year. eMarketer expects growth for both...
Retailers getting High-Value Clicks from Facebook Newsfeed Ads
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For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million Facebook ad impressions served to US consumers who would generate more revenues than they cost to acquire, reports eMarketer.
While...
Can brand video content stand alone online?
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Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough,reports eMarketer.
While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed...
Local Digital Ads Take Center Stage for SMBs
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Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic...
Digital and social to see increased focus in 2013
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Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing...
Kinetic adopts new ad serving platform for digital place-based media
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New York : Kinetic, the world’s largest planner and buyer of Out-of-Home media, has adopted Spafax Networks’ SN: Xchange — an ad serving and reporting system for digital place-based media. The new-to-market platform offers near real-time campaign reporting, centralized creative sizing for multiple networks, and third-party...
Digital ad spending will rise fast in Latin America: eMarketer
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Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media ad spending of any region throughout...
By 2016, nearly half of ad spending in the UK will go to the web
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As the UK’s financial troubles rumble on, their impact on the ad market persists. Yet the UK advertising industry is still doing better than many other sectors. In particular, digital advertising is thriving and boosting the overall ad outlook, according to a new eMarketer report, “UK Digital Advertising: Spending and Trends.”
Total...
After Dip in Email Performance, Marketers Focus on Data
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Each year brings a bevy of new tools and tactics designed to enhance email marketing performance. Yet according to multichannel marketing services provider Epsilon, both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012. While the open rate in Q2 was still the second-highest...
US travel industry on the leading edge of digital ad spending growth
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According to eMarketer’s digital ad spending forecast, which encompasses both online and mobile advertising, travel advertisers will dedicate $4.7 billion to digital in 2016, nearly double the $2.4 billion they spent in 2011.
This growth is underpinned by the natural influx of new advertisers coming to the digital marketplace and increasing...