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By 2016, nearly half of ad spending in the UK will go to the web
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As the UK’s financial troubles rumble on, their impact on the ad market persists. Yet the UK advertising industry is still doing better than many other sectors. In particular, digital advertising is thriving and boosting the overall ad outlook, according to a new eMarketer report, “UK Digital Advertising: Spending and Trends.”
Total...
US Online Ad Spend to Close in on $40 Billion
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US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.
“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and...
U.S. Ad Spending Expected to Rise 4%
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New York : A vigorous Japanese advertising recovery following the nation’s devastating natural disasters coupled with anticipated spending on the Olympics, European football and the U.S. elections will contribute to an estimated 6.4 percent growth in measured worldwide advertising spending in 2012, according to a newly revised forecast...
Social Media Ad Spending to Reach $8.3 Billion in 2015
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Chantilly : Social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015, representing a compound annual growth rate of 31.6 percent, according to BIA/Kelsey's U.S. Local Media Annual Forecast (2010-2015).
BIA/Kelsey, adviser to companies in the local media space, defines social media advertising as money...
Retail Industry Continues to Lead in Online Ad Spending
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New York :Retailers spend more on internet advertising than any other industry, according to new eMarketer estimates that break down total US online ad spending by vertical.
Retailers are expected to spend $5.73 billion on online advertising this year, up from $5.16 billion in 2010, accounting for more than one in every five online ad dollars.
While...
Global Ad Spending to Surpass $500 Billion in 2011
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Global advertising spending in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to a revised report from GroupM.
Also, in another first, the report revealed that digital media outlets are challenging newspapers...