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Improve Social Analytics to see Real-Time Marketing growth: eMarketer

Improve Social Analytics to see Real-Time Marketing growth: eMarketer
Tweet The age of real-time marketing is nigh, according to a new report by eMarketer. Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media. But more are now tapping the services of social analytics vendors, digital agencies... 

Harveys appoints Bazaarvoice, [email protected] for strategic social campaign

Tweet London: Harveys, wholly-owned by Steinhoff, has appointed social software leader Bazaarvoice (NASDAQ:BV) and Ogilvy & Mather, as part of a major rebranding exercise. [email protected], Ogilvy & Mather’s global social media marketing unit and Bazaarvoice will manage and execute Harveys' complete social strategy and community... 

Digital and social to see increased focus in 2013

Tweet  Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing... 

SEO, Social and Content Marketing in Top Demand : eMarketer

Tweet In an age where paying top dollar for online visibility can only get brands so far, maintaining a strong, diverse web presence is an intense focus for many marketers. More specifically, areas such as traditional and local search engine optimization (SEO), social media and content marketing saw the greatest increases in marketing demand this... 

Americans Get Social on Their Phones

Tweet Social networking, aided by the widespread adoption of smartphones in the US, is quickly making the jump to mobile, according to eMarketer estimates. By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population. The vast majority... 

Marketers Look to Integrate Email, Social, Mobile

Tweet Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them... 

Publicis Dallas appoints Wes Beyrent VP,Director creative technology

Tweet Dallas : Publicis Dallas, an integrated marketing communications agency, hires Wes Beyrent in the new position of vice president and director of creative technology. Beyrent reports to Sally Kennedy, CEO, Publicis Dallas. He joins directly from Tribal DDB/Dallas, where he was director of creative technology and user experience. During his... 
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