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Social TV takes off after broadcast
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For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & Telecommunications Association for Marketing...
United Colors of Benetton’s new fashion campaign centers on the iconic value of color
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Paris: The future of United Colors of Benetton is ever more colourful. Newly interpreted, color returns to the forefront in an iconic Spring/Summer 2013 fashion campaign which uses the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton's passion, innovation and openness to the world, looking...
Digital and social to see increased focus in 2013
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Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing...
Minister calls for sacking of Observer columnist Burchill - and paper’s editor
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This article titled "Minister calls for sacking of Observer columnist Burchill - and paper's editor" was written by Roy Greenslade, for guardian.co.uk on Monday 14th January 2013 10.19 UTC
A government minister has called for Observer columnist Julie Burchill to be fired because of her column on Sunday in which she attacked...
Trends emerge in app preferences of iPhone vs. Android users
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Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
Twitter and Facebook get on the school timetable in anti-libel lessons
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This article titled "Twitter and Facebook get on the school timetable in anti-libel lessons" was written by Peter Walker, for The Guardian on Wednesday 26th December 2012 21.50 UTC
It's a school topic that seems to belong to an age far distant from home economics, 1066 and jumpers for goalposts. A school in Somerset has begun...
Social Media Marketing Can Get Out of Sync with Consumers
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Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
Marketers Watching Google+ for SEM Impact
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Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.
In September 2012, Google announced that 400 million people had signed up for Google+ worldwide and that there were 100 million actively monthly users. But...
Social TV less important among Twitter users in Mexico
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According to a September 2012 GlobalWebIndex report, there were 11.7 million active Twitter users in Mexico during Q2 of this year. GlobalWebIndex defined active Twitter users as those who used or contributed to the platform at least once a month using any device.
By comparison, Mente Digital estimated there were 11.9 million Twitter users...
Twitter’s ad revenues continue to gro worldwide , estimates eMarketer
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Twitter is continuing to grow worldwide ad revenues at a rapid pace, eMarketer estimates, with 106.7% growth predicted for this year.
That may seem like a steep drop after the above-200% growth seen in 2011, but throughout eMarketer’s forecast period the microblogging service is expected to maintain growth in the high double digits,...