Home » Posts tagged with "TV"
New Gumtree campaign celebrates buyer & seller success stories
Tweet
Fold7 has created a TV, radio and online campaign for Gumtree. The campaign is the agency’s first work for Gumtree since winning the business in January.
The aim of the campaign, entitled “Success!” is to bring to life the thousands of success stories shared every day by Gumtree’s 8.6 million users. It stars comedian Sanderson Jones...
Partners Andrews Aldridge wins TV brief for Marriott London Sevens
Tweet
Marriott Hotels’ European creative agency, Partners Andrews Aldridge, has been tasked to create a TV ad to drive awareness of, and engagement with, the brand’s sponsorship of the Marriott London Sevens. The project was won following a competitive pitch.
The Marriott London Sevens, an RFU event sponsored by Marriott Hotels & Resorts,...
TV to be primary source for news and entertainment in 2013
Tweet
As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013,reports eMarketer. This was more true of women than...
BBC World news Names Linda Yueh as Chief Business Correspondent
Tweet
Mumbai: Today BBC World News announced the appointment of Linda Yueh as Chief Business Correspondent, a new Singapore-based position that signals the channel’s continuing commitment to Asia and determination to expand the breadth and depth of its international business coverage.
The BBC is investing heavily in new programmes and facilities...
Trends emerge in app preferences of iPhone vs. Android users
Tweet
Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
TV and Tablets Drive Brand Searches
Tweet
Tablets are a key element in the “couch and pillow commerce” enabled by home usage of portable internet-connected devices—rather than “traditional” online shopping on a desktop or stationary laptop PC. And research shows that a majority of tablet owners of all ages use their devices to get more info about interesting...
Yahoo! Sports launches New Fantasy Football Features Across Multiple Devices
Tweet
Sunnyvale: Yahoo! Sports is celebrating its 15th fantasy football anniversary by giving fans and advertisers the ultimate fantasy experience with new features and apps that helps them stay connected to the action across the PC, phone, tablet and TV.
For the upcoming 2012 NFL season, fans can keep tabs on their favorite players, teams,...
Leo Burnett creates reactive TV and OOH Olympics campaign for McDonald’s
Tweet
London:McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ - was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic...
Nearly two-thirds of the US population considers themselves a sports fan
Tweet
Much as radio and TV transformed the sports fan experience when they came along, digital technology is doing so today. “In the on-demand era, people expect to get their dose of sports whenever the mood strikes them,” said a new eMarketer report, “Sports Fans Online: Examining the Digital Element of the Total Fan Experience.”...
US sanctions on state media ‘hostile’: Syria
Tweet
Damascus: Syria has condemned the latest US sanctions against the state media, and termed the measures as "hostile", Xinhua reported.
"Imposing sanctions on a national media institution, which expresses the voice of the Syrian people and their interests and aspirations, exposes the hectic media campaign against Syria,"...