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Local Digital Ads Take Center Stage for SMBs
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Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic...
Hugh Grant to star in Guardian ad
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This article titled "Hugh Grant to star in Guardian ad" was written by Mark Sweney, for guardian.co.uk on Thursday 10th January 2013 16.55 UTC
Hugh Grant is to star in a tongue-in-cheek advertising campaign promoting Guardian and Observer weekend supplements and magazines, including a new Saturday cookery section.
Grant, who was...
WPP clients to return to Channel 4 after £250m advertising dispute is settled
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This article titled "WPP clients to return to Channel 4 after £250m advertising dispute is settled" was written by Mark Sweney, for guardian.co.uk on Thursday 10th January 2013 13.34 UTC
Sir Martin Sorrell's advertising clients are set to return to Channel 4 with the two sides reaching a £250m TV advertising deal...
Payment protection insurance radio campaign banned
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This article titled "Payment protection insurance radio campaign banned" was written by Mark Sweney, for guardian.co.uk on Wednesday 9th January 2013 07.58 UTC
The advertising watchdog has banned a radio campaign run by a claims management firm for using scare tactics that implied that consumers were almost out of time to reclaim...
ASA bans adverts over use of Jimmy Savile references
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This article titled "ASA bans adverts over use of Jimmy Savile references" was written by Mark Sweney, for guardian.co.uk on Wednesday 9th January 2013 07.11 UTC
The advertising watchdog has criticised a magazine and a clothing firm for attempting to drum up business by using images of the late Jimmy Savile in email campaigns, including...
Margaret Johnson awarded OBE in the 2013 New Year Honours List
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Margaret Johnson, Group CEO of advertising agency Leagas Delaney, has been awarded the Order of the British Empire (OBE) in recognition of her services to the creative industries and her voluntary work for charities, including the British Red Cross’ women’s philanthropy group, The Tiffany Circle.
Margaret, who was appointed Chief...
Facebook Users Interact with Brand Content Over Ads
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Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road.
In January 2012, 44% of internet users worldwide said they never clicked on ads...
Google to outpace Facebook’s display ad revenues by 2013
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Facebook’s fast-rising ad revenues, all of which come from display advertising, and Google’s strategy to diversify ad revenues and move in on the display market mean that the two web giants will battle for the top spot in US display ad revenues over the next few years.
eMarketer estimates that Facebook eked out a win over Google...
Poland’s online advertising is twice as large as newspaper advertising !
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Poland is a rare country where online advertising is already twice as large as newspaper advertising. If that's the future for other advertising markets, then the experiences of the Agora group provide important lessons for newspaper advertising departments everywhere.
Anna Podkowinska, the Revenue Director for Internet Agora, and Marek...
More Latin American companies plan to increase social media use
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Social media is becoming an important part of business around the world, and companies in many regions are planning to increase their use of it in the coming months.
For its “International Business Report,” Grant Thornton LLP spoke to senior executives from across the globe in August and September 2011 to determine how their...