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WPP takes stake in early stage mobile content platform Muzy
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London :WPP has announced that it has taken a stake in Muzy, Inc., an early-stage microblogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month.
The investment is being made through WPP Ventures, based in Silicon Valley and run by President...
Digital advertising set to rise to over $75 billion by 2017
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Digital video ad spending growth is coming from mobile, including tablets. Mobile video will account for just 12.6% of all digital video ad spending this year, or $520 million. But it’s growing much faster than desktop-based digital video ad spending, at a pace of 112.4% vs. 35% for online video this year. eMarketer expects growth for both...
Mobile making big impact on retail sector
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Consumer Goods Technology (CGT), a trade publisher, surveyed employees from CPG companies in the US about mobile development at their firm. More than 80% of respondents said their company had at least one mobile app in use in February 2013, and nearly three-quarters had two or more apps. Moreover, three out of 10 companies had implemented...
Will Vine for Twitter Make Brands Rethink Video Creation?
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If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social, reports eMarketer. On January 24, Twitter announced Vine, an iPhone app that enables users to record videos of up to 6 seconds and then easily share them with their Twitter followers. The app reached No. 1 among...
Local Digital Ads Take Center Stage for SMBs
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Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic...
Facebook puts high price on mobile clicks Read more at http://www.emarketer.com/Article/Mobile-Makes-Its-Mark-on-Worldwide-Facebook-Ad-Spend/1009618#M8bSXHHxHi2pDGWr.99
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Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.
But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social...
Gaming: A activity for the young internet cohort
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Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.”
eMarketer estimates that 45% of kids under the age...
Cable news shows may see a dip in viewership in future
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Cable news shows may be seeing a dip in viewership among digital-savvy US consumers. According to a January survey by AYTM Market Research, 37% of internet users surveyed said they watched less cable TV news than they did five years earlier. The survey points to both online news sites and online video clips as drawing more attention from...
Trends emerge in app preferences of iPhone vs. Android users
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Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
Millward Brown releases ten emerging digital & media trends
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New York : Millward Brown, a global research agency, expert in helping companies grow great brands, today released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
Among other trends, Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make...