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SapientNitro Names BBH’s Eric Chia as Design Director
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London: SapientNitro, part of Sapient, has appointed Eric Chia as Design Director with a brief to take the agency’s design and digital vision to the next level.
Chia joins from Addictive Pixel at Bartle Bogle Hegarty, where he was Head of Digital Design. He will work across all of SapientNitro’s clients and report to Malcolm Poynton,...
WPP acquires leading multinational eCommerce digital agency Salmon
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WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”).
With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands...
Local Digital Ads Take Center Stage for SMBs
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Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic...
Digital and social to see increased focus in 2013
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Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing...
Gaming: A activity for the young internet cohort
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Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.”
eMarketer estimates that 45% of kids under the age...
Digital ad spending will rise fast in Latin America: eMarketer
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Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media ad spending of any region throughout...
Aegis Media acquire Lucidity Digital in Ireland
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Aegis Group plc (“Aegis”), the world’s leading, focused media and digital communications group, has announced that it has acquired Lucidity Digital, a leading web design and development agency in Ireland.
Founded in 2003, Lucidity is one of the fastest growing agencies in the Irish market, providing a wide range of creative...
GroupM acquires majority stake in PLAY Communication
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WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd ("PLAY"), a leading experiential marketing agency based in Sydney, Australia.
Founded in 2002, PLAY offers activation, sponsorship, digital and branding...
Most new agency opportunities are digital
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It shouldn’t come as much surprise to advertising agencies looking for new business that the best opportunities are in digital marketing, according to one study.
RSW/US, a business development firm targeted toward agencies, surveyed marketers about how they learned about ad agencies—and agencies about what marketers are looking...
US travel industry on the leading edge of digital ad spending growth
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According to eMarketer’s digital ad spending forecast, which encompasses both online and mobile advertising, travel advertisers will dedicate $4.7 billion to digital in 2016, nearly double the $2.4 billion they spent in 2011.
This growth is underpinned by the natural influx of new advertisers coming to the digital marketplace and increasing...