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McDonald’s launches ‘We All Have McDonald’s In Common’ campaign
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McDonald’s launchedthe next part of their ‘We All Have McDonald’s In Common’ campaign. Created by Leo Burnett, the film tells the story of an elderly man and a group of young friends who both reside on a typical British housing estate. These are people who live incredibly close together, but whose interests and lifestyles appear worlds...
Coca-Cola spreads happiness with a hidden flag in new campaign
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Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.
McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings...
McDonald’s launches ‘Great Tastes of America’ campaign
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McDonald’s has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
Created by Leo Burnett, the TV and national press campaign,...
Big brands collaborate in new sustainable living campaign for Start
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Over 40major brands and NGOs are taking part in a new integrated campaign for Start, the sustainable living initiative.
The campaign, created by MRM Meteorite in partnership with Start, sees 40+ high profile brands and organisations showcasing how they are actively promoting ways for consumers to be more sustainable in their daily lives.
The...
Team One Launches The Bureau: XCOM Declassified trailer
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El Segundo: Team One has created a new trailer for 2K and 2K Marin’s launch of The Bureau: XCOM Declassified video game.
Set in 1962 during the height of the Cold War, The Bureau: XCOM Declassified trailer tells the story of the covert XCOM organization’s first encounter with the enemy. While video game launches traditionally include...
Peugeot UK celebrates filmmaking in new Sky Movies idents
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Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies.
The work is a series of 8 idents created by Havas Worldwide London.
The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed world, with the new Peugeot...
Leo Burnett makes in-store product offers disappear for new Homebase campaign
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Homebase chairs, benches and lamps appear to sink into the ground in a new ambient campaign by Leo Burnett to promote the nationwide Homebase in-store offers.
Specific items were made to look like they were disappearing into the pavement, in a first of its kind installation, which was placed around the Homebase store in Wandsworth last weekend...
Saatchi & Saatchi Prague Launches Spring Campaign for Toyota Yaris
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Prague - Saatchi & Saatchi Prague has prepared a spring campaign supporting the specially priced Toyota Yaris aimed at younger customers.
The campaign, continuing in the spirit of the “I Am” platform, captivates with its urban casual atmosphere and catchy musical accompaniment.
It will run in the Czech Republic and Slovakia...
Saatchi & Saatchi NY Redefines Miller Time
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New York: MillerCoors unveiled a new series of comedic commercials for Miller Lite at the MillerCoors national wholesalers convention this past month. Created by Saatchi & Saatchi New York, the spots focus on the recurring “Miller Time” theme, and feature affable American celebrities, including The Hangover star Ken Jeong, UFC...
Wunderman launches biggest ever train station takeover for Microsoft
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Wunderman has created one of the UK’s biggest ever train station takeovers as part of a new integrated campaign for Microsoft Office 365, across Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf.
The “Work From Here” campaign is on a vast scale, incorporating a wide range of media book by UM London,...