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Can brand video content stand alone online?
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Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough,reports eMarketer.
While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed...
Trends emerge in app preferences of iPhone vs. Android users
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Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
Boomers’ online video viewing on the rise : eMarketer
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Nearly 160 million US internet users will watch video online regularly this year, eMarketer estimates, and an ever-greater share of those video viewers are turning to professional content on the web and doing so with greater frequency.
October 2011 research from online ad network Burst Media found that a plurality of video viewers (39%)...
Transparency the key for Online Video in China
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Hong Kong : Trust and transparency while building strong partnerships with content providers, advertisers and end users are the keys to the development of China’s online video market, according to speakers at the CASBAA Online Video in China forum on 2 March 2011 in Beijing.
Keynote speaker Johannes Larcher, SVP...
Australian Men Watch Twice the Amount of Online Video as Women
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Sydney: comScore, Inc. has released its October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that nearly 80 percent of Australia’s Internet population viewed video online in October, with an average viewer watching nearly 8 hours of video during the month....