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Big brands collaborate in new sustainable living campaign for Start
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Over 40major brands and NGOs are taking part in a new integrated campaign for Start, the sustainable living initiative.
The campaign, created by MRM Meteorite in partnership with Start, sees 40+ high profile brands and organisations showcasing how they are actively promoting ways for consumers to be more sustainable in their daily lives.
The...
McCann Erickson bags multiple honours at 2013 Webby Awards
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New York : McCann Erickson was a major winner at the 2013 Webby Awards, with McCann Melbourne’s viral sensation “Dumb Ways To Die” scoring as the most-awarded campaign of the year by far. McCann Erickson won the most Webbys as a global agency, with 10 Webby awards.
McCann Melbourne’s “Dumb Ways To Die” won seven awards. The campaign...
Team One Launches The Bureau: XCOM Declassified trailer
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El Segundo: Team One has created a new trailer for 2K and 2K Marin’s launch of The Bureau: XCOM Declassified video game.
Set in 1962 during the height of the Cold War, The Bureau: XCOM Declassified trailer tells the story of the covert XCOM organization’s first encounter with the enemy. While video game launches traditionally include...
Peugeot UK celebrates filmmaking in new Sky Movies idents
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Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies.
The work is a series of 8 idents created by Havas Worldwide London.
The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed world, with the new Peugeot...
Festival of Media Global sets Guinness World Records
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The Festival of Media Global has set a new Guinness World Records title, Most business cards collected in 24 hours, at this year’s event, currently taking place in Montreux, Switzerland at the 2m2c Convention Centre.
The Festival was awarded the networking world record thanks to C Squared account director James Fleetham’s effort at collecting...
Festival of Media Global 2013 Awards:Starcom Mediavest Group wins Agency of the Year, Network of the Year
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ASOS’ #Bestnightever by Carat Global Management has been awarded Campaign of the Year at the Festival of Media Global 2013 Awards, which was celebrated at a gala dinner in Montreux last night.
The social media commerce campaign, which saw fashion trendsetters Azealia Banks, Ellie Goulding and Charlotte Free star in music videos wearing...
Leo Burnett makes in-store product offers disappear for new Homebase campaign
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Homebase chairs, benches and lamps appear to sink into the ground in a new ambient campaign by Leo Burnett to promote the nationwide Homebase in-store offers.
Specific items were made to look like they were disappearing into the pavement, in a first of its kind installation, which was placed around the Homebase store in Wandsworth last weekend...
Saatchi & Saatchi Prague Launches Spring Campaign for Toyota Yaris
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Prague - Saatchi & Saatchi Prague has prepared a spring campaign supporting the specially priced Toyota Yaris aimed at younger customers.
The campaign, continuing in the spirit of the “I Am” platform, captivates with its urban casual atmosphere and catchy musical accompaniment.
It will run in the Czech Republic and Slovakia...
Saatchi & Saatchi NY Redefines Miller Time
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New York: MillerCoors unveiled a new series of comedic commercials for Miller Lite at the MillerCoors national wholesalers convention this past month. Created by Saatchi & Saatchi New York, the spots focus on the recurring “Miller Time” theme, and feature affable American celebrities, including The Hangover star Ken Jeong, UFC...
Digital advertising set to rise to over $75 billion by 2017
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Digital video ad spending growth is coming from mobile, including tablets. Mobile video will account for just 12.6% of all digital video ad spending this year, or $520 million. But it’s growing much faster than desktop-based digital video ad spending, at a pace of 112.4% vs. 35% for online video this year. eMarketer expects growth for both...