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Coca-Cola spreads happiness with a hidden flag in new campaign
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Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.
McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings...
McDonald’s launches ‘Great Tastes of America’ campaign
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McDonald’s has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
Created by Leo Burnett, the TV and national press campaign,...
Festival of Media Global sets Guinness World Records
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The Festival of Media Global has set a new Guinness World Records title, Most business cards collected in 24 hours, at this year’s event, currently taking place in Montreux, Switzerland at the 2m2c Convention Centre.
The Festival was awarded the networking world record thanks to C Squared account director James Fleetham’s effort at collecting...
Leo Burnett makes in-store product offers disappear for new Homebase campaign
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Homebase chairs, benches and lamps appear to sink into the ground in a new ambient campaign by Leo Burnett to promote the nationwide Homebase in-store offers.
Specific items were made to look like they were disappearing into the pavement, in a first of its kind installation, which was placed around the Homebase store in Wandsworth last weekend...
Saatchi & Saatchi Prague Launches Spring Campaign for Toyota Yaris
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Prague - Saatchi & Saatchi Prague has prepared a spring campaign supporting the specially priced Toyota Yaris aimed at younger customers.
The campaign, continuing in the spirit of the “I Am” platform, captivates with its urban casual atmosphere and catchy musical accompaniment.
It will run in the Czech Republic and Slovakia...
WPP Digital participates in 3rd round of financing Miaozhen Systems
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WPP Digital, the digital investment arm of WPP, announces that it has participated in a third round of financing in relation to its minority investment in Leading Smart Holdings Limited (“Leading Smart”), a BVI company, which has a controlling interest in the parent company of Miaozhen Systems, the leading digital advertising...
Digital advertising set to rise to over $75 billion by 2017
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Digital video ad spending growth is coming from mobile, including tablets. Mobile video will account for just 12.6% of all digital video ad spending this year, or $520 million. But it’s growing much faster than desktop-based digital video ad spending, at a pace of 112.4% vs. 35% for online video this year. eMarketer expects growth for both...
Wunderman launches biggest ever train station takeover for Microsoft
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Wunderman has created one of the UK’s biggest ever train station takeovers as part of a new integrated campaign for Microsoft Office 365, across Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf.
The “Work From Here” campaign is on a vast scale, incorporating a wide range of media book by UM London,...
UEFA Champions League player mascots at forefront of new MasterCard advert
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London:MasterCard has announced a UEFA Champions League player mascot advertising campaign created by McCann London in support of their 17th season of sponsorship of The UEFA Champions League. The idents break on the 2nd April during the Quarter-final stage and will be shown in 20 different markets across Europe.
For the first time, MasterCard...
Mobile making big impact on retail sector
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Consumer Goods Technology (CGT), a trade publisher, surveyed employees from CPG companies in the US about mobile development at their firm. More than 80% of respondents said their company had at least one mobile app in use in February 2013, and nearly three-quarters had two or more apps. Moreover, three out of 10 companies had implemented...