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Digital and social to see increased focus in 2013
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Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing...
Trends emerge in app preferences of iPhone vs. Android users
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Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
Maurice Lévy gives a very human YouTube performance for his 2013 greetings
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For his 2013 New Year’s greetings, Publicis Groupe CEO Maurice Lévy presents his wishes to all employees worldwide through his now traditional video on the Publicis Groupe YouTube channel.
His speech has been a little on the long side in the past…so, this year he made a superhuman effort to keep it short and to allow...
Social Media Marketing Can Get Out of Sync with Consumers
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Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
Marketers Watching Google+ for SEM Impact
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Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.
In September 2012, Google announced that 400 million people had signed up for Google+ worldwide and that there were 100 million actively monthly users. But...
Wall Street Journal launches video channel for Youtube
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New York : The Wall Street Journal today launched a dedicated channel for YouTube, featuring on-demand content from the Journal’s growing stable of video programming . In conjunction with the launch, the channel will showcase “Off Duty,” a daily lifestyle show debuting today based on the eponymous section of WSJ Weekend,...
Google’s YouTube Leads Russian Online Video Market
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Moscow: comScore, Inc.has announced the launch of Video Metrix in Russia. The online video measurement service, Video Metrix, which was the first to market in the U.S. more than four years ago, has since been launched in numerous markets around the world including the United Kingdom, France, Germany, Italy, Spain and Turkey. The tool has...
Jennifer Lopez to host Latin American talent search
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Los Angeles : Pop star Jennifer Lopez and her husband Marc Anthony will undertake a tour of Latin American countries in search of undiscovered musical talent.
The couple would hold auditions for the television series "¡Q'Viva! The Chosen" to be aired next month.
"Very soon, the world's heart will beat to the...
GoDigital Media Group to Deliver 2,000 Hours of Movie ,TV Programming to YouTube
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Santa Monica : GoDigital Media Group, a leading entertainment media distribution and marketing company, has announced the upcoming delivery of up to 2,000 hours of movie and TV content to YouTube. This information comes directly after the announcement that YouTube is planning to add a channel based video experience to their...
Turkish Viewers Watch Online Video on Facebook Than YouTube
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London: comScore, Inc. has announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly...