Home » Posts tagged with "US"
US adult digital coupon users to surpass 100 million by 2014
Tweet
As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread activity among shoppers,reports...
BBC World News launches new studios, new programming, new presenters
Tweet
Mumbai: Fresh from announcing important new distribution deals in the US and Burma, the BBC’s international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London. The channel will feature a refreshed line-up of programmes and presenters, and will be...
Social Media Marketing Can Get Out of Sync with Consumers
Tweet
Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
Americans Get Social on Their Phones
Tweet
Social networking, aided by the widespread adoption of smartphones in the US, is quickly making the jump to mobile, according to eMarketer estimates.
By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population. The vast majority...
Unwanted Digital Ads Turn Off US, UK Customers
Tweet
Digital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number of ads and promotions. A January 2012 study by Upstream and YouGov of internet users in the US and UK found that the proliferation of advertising has the potential to annoy consumers, and...
Europe Tops US in Mobile Ad Response Rates
Tweet
US consumers are some of the biggest users of smartphone and tablet devices in the world, so why is their response to mobile ads so poor? According to Q3 2011 research from Nielsen, smartphone and tablet users in Germany, Italy and the UK responded more favorably to mobile ads than US device owners did. With smartphone ads, in particular,...
US sanctions on state media ‘hostile’: Syria
Tweet
Damascus: Syria has condemned the latest US sanctions against the state media, and termed the measures as "hostile", Xinhua reported.
"Imposing sanctions on a national media institution, which expresses the voice of the Syrian people and their interests and aspirations, exposes the hectic media campaign against Syria,"...
US to contribute almost half of Social Media revenues this year:eMarketer
Tweet
Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.
eMarketer forecasts advertisers will spend $7.72 billion on social network advertising this year, including paid advertising on social sites and in social games and applications. This year’s growth will...
Three ad formats will get at least 80% of online dollars through 2015
Tweet
Tweet As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of...
US online video ecosystem poised for continued growth:eMarketer
Tweet
The US online video ecosystem is thriving and poised for continued growth. Audience levels, technology adoption and premium content availability are reinforcing each other in a positive feedback loop that will continue for at least the next four years.
The venues people use to watch premium video are also gathering steam. Established destinations...