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Improve Social Analytics to see Real-Time Marketing growth: eMarketer
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The age of real-time marketing is nigh, according to a new report by eMarketer.
Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.
But more are now tapping the services of social analytics vendors, digital agencies...
Can brand video content stand alone online?
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Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough,reports eMarketer.
While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed...
Digital and social to see increased focus in 2013
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Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing...
Privacy Concerns Keep Users Away From Social Sign-In
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First came social sharing, then came social login. By now, the vast majority of internet users have encountered an online site with the “Log in with” button alongside a social network logo, allowing them to sign in using their network credentials, reports eMarketer.
There are plenty of benefits to using social sign-in, for both...
Holler wins Now TV
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Now TV, the internet TV service from Sky, has appointed Holler to handle social media.
“We are thrilled to be working with Now TV,” says Holler’s James Kirkham. “We are looking forward to implementing a cutting-edge social strategy to make this new brand stand out.”
Launched last summer, Now TV offers instant...
SapientNitro Social Media Engineered Christmas Bauble of Friendship
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This Christmas, SapientNitro is sending friends a bespoke, 3D-printed Christmas decoration modeled on their unique social networks.
At a time of year when friendships and family are so important, the info-sculptures act as a reminder of the power of technology to keep people in touch with those that matter most, regardless of the far-flung...
Social Media Marketing Can Get Out of Sync with Consumers
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Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
Trends for 2013: Social media is top content marketing strategy
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One way marketers can contend with nonlinear media consumption and a reformulated path to purchase is through content creation. Consumers not only respond to content, but also seek it out. In effect, content is the grease that turns the wheels of media.
Most content marketing aims to drive pre- and post-sales activity, according to a November...
Social media Is Still a Small Part of Customer Service
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Most businesses have realized that social media users often expect to get responses to customer service queries and complaints through that channel, and according to research released in October by SAP and Social Media Today, 71.2% of companies worldwide provided customer support on social media.
But it’s still a small piece of the...
Holler drives new Twitter campaign for Mercedes-Benz
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Social media experts Holler are driving a new twitter campaign for Mercedes-Benz which aims to promote the marque’s ‘A’ class car to younger consumers.
Holler is working with Abbott Mead Vickers BBDO, which has created the first ever UK TV ad campaign where the storyline is determined by twitter users.
The campaign features...