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Privacy policies are a deal breaker in UK
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For 91% of UK internet users, privacy policies affect business decisions .Companies that lose the trust of UK consumers on online privacy issues do so at their own peril, reports eMarketer quoting a recent study .
According to a January 2013 survey of over 2,000 internet users in Great Britain conducted by Ipsos MORI for TRUSTe, 46% of respondents...
DW Global Media Forum announce prominent speakers
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World-renowned linguist, philosopher and political critic, Avram Noam Chomsky, and Indian physicist and sustainability activist, Vandana Shiva, have confirmed their participation at this year’s Deutsche Welle Global Media Forum. Online registration has begun.
Chomsky, an intellectual father of the Occupy movement, will address the international...
Partners Andrews Aldridge helps to make the world stand still
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Rolls-Royce Motor Car’s lead creative and strategic agency Partners Andrews Aldridge has developed a global launch campaign for the Rolls-Royce Wraith. This new addition to the super luxury marque’s product line up will be revealed at the Geneva Motor Show on 5th March 2013.
Wraith is the most powerful Rolls-Royce to be built in the brand’s...
United Colors of Benetton’s new fashion campaign centers on the iconic value of color
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Paris: The future of United Colors of Benetton is ever more colourful. Newly interpreted, color returns to the forefront in an iconic Spring/Summer 2013 fashion campaign which uses the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton's passion, innovation and openness to the world, looking...
BBC World news Names Linda Yueh as Chief Business Correspondent
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Mumbai: Today BBC World News announced the appointment of Linda Yueh as Chief Business Correspondent, a new Singapore-based position that signals the channel’s continuing commitment to Asia and determination to expand the breadth and depth of its international business coverage.
The BBC is investing heavily in new programmes and facilities...
Cable news shows may see a dip in viewership in future
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Cable news shows may be seeing a dip in viewership among digital-savvy US consumers. According to a January survey by AYTM Market Research, 37% of internet users surveyed said they watched less cable TV news than they did five years earlier. The survey points to both online news sites and online video clips as drawing more attention from...
Articles get more clicks than videos when linked to from interesting online content
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As content creators look to keep audiences interested and clicking on more assets, they would do well to consider audience composition, as research suggests demographics can have a substantial effect on how web users behave once they have found interesting content.
Research from content optimization firm nRelate shows that age is one major...
Comedy Central Latin America Launches First Online And Social Media Campaign
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Miami : Starting Tuesday, August 14, Comedy Centra unveils its first 100% online and social media campaign. Created by Wieden + Kennedy Sao Paulo, the concept of "Continente Comedia" (#continentecomedia) aims to show how humor is celebrated in Latin America. The campaign features a spot produced exclusively for the Internet, stand-up...
Sara Buluggiu to Head up VivaKi Nerve Center Italy
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Milan: Vivaki’s dedicated R&D entity, the VivaKi Nerve Center (VNC), recently announces the appointment of Sara Buluggiu to the newly created position of VivaKi Nerve Center Lead in Italy. Buluggiu, who currently heads up Starcom's Digital team, is a very well respected member of the online ecosystem. She will make the transition...
Poland’s online advertising is twice as large as newspaper advertising !
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Poland is a rare country where online advertising is already twice as large as newspaper advertising. If that's the future for other advertising markets, then the experiences of the Agora group provide important lessons for newspaper advertising departments everywhere.
Anna Podkowinska, the Revenue Director for Internet Agora, and Marek...