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Local Digital Ads Take Center Stage for SMBs
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Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic...
Yahoo! goes Local with Detroit Media
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Detroit etroit Media Partnership has launched a local advertising relationship with Yahoo! that brings together Detroit Media Partnership’s brands, media sales expertise, and leading website audiences with Yahoo!’s scale, online audience targeting capabilities, and display advertising expertise.
Detroit Media Partnership will...