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Social TV takes off after broadcast
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For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & Telecommunications Association for Marketing...
Digital and social to see increased focus in 2013
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Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing...
Facebook puts high price on mobile clicks Read more at http://www.emarketer.com/Article/Mobile-Makes-Its-Mark-on-Worldwide-Facebook-Ad-Spend/1009618#M8bSXHHxHi2pDGWr.99
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Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.
But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social...
Trends emerge in app preferences of iPhone vs. Android users
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Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
Twitter and Facebook get on the school timetable in anti-libel lessons
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This article titled "Twitter and Facebook get on the school timetable in anti-libel lessons" was written by Peter Walker, for The Guardian on Wednesday 26th December 2012 21.50 UTC
It's a school topic that seems to belong to an age far distant from home economics, 1066 and jumpers for goalposts. A school in Somerset has begun...
Your Netflix rental data: coming to a Facebook timeline near you soon
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This article titled "Your Netflix rental data: coming to a Facebook timeline near you soon" was written by Katie Rogers, for guardian.co.uk on Thursday 27th December 2012 18.22 UTC
Though they can't seem to do anything about the looming financial crisis, Congress has passed a bill that will make it easier for a company like...
Social Media Marketing Can Get Out of Sync with Consumers
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Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
Facebook leads all site categories along with mobile
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Facebook hasn’t always been the most popular service offering social sign-ins to other sites. But it claimed the first-place mantle over a year ago and has continued to strengthen its hold across more categories of sites, according to user management platform provider Janrain.
Media sites provide a particularly stark example. At the...
Marketers Watching Google+ for SEM Impact
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Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.
In September 2012, Google announced that 400 million people had signed up for Google+ worldwide and that there were 100 million actively monthly users. But...
Strong growth for Facebook and Google expected as others see shares shrink
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Google will earn more US display advertising revenues than any other company this year, topping the market with a 15.4% share, according to new estimates by eMarketer. The milestone means Google now holds more share than any other company in each of the US search, display and mobile advertising markets.
Google is expected to take home $2.31...