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Ogilvy & Mather kicks off Cannes Lions with first Creative Effectiveness Award and Grand Prix
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Cannes : Ogilvy & Mather Sydney has won a coveted Creative Effectiveness Lion for its integrated ‘Share a Coke’ campaign, while also taking home a Grand Prix in Promo and Activation for Ogilvy & Mather Brasil’s “Immortal Fans” initiative on the very first day of awards at the Cannes Lions Festival of...
WPP acquires leading multinational eCommerce digital agency Salmon
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WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”).
With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands...
Smartphone penetration to touch half of Australians by 2013 end
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Smart devices have quickly made inroads in the lives of internet users in Australia. eMarketer projects that smartphone penetration in the country will reach 54% of the population by the end of 2013. That is the second-highest smartphone penetration worldwide, behind only South Korea.
Data from a September to October 2012 survey of internet...
BBC World news Names Linda Yueh as Chief Business Correspondent
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Mumbai: Today BBC World News announced the appointment of Linda Yueh as Chief Business Correspondent, a new Singapore-based position that signals the channel’s continuing commitment to Asia and determination to expand the breadth and depth of its international business coverage.
The BBC is investing heavily in new programmes and facilities...
BBC World News launches new studios, new programming, new presenters
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Mumbai: Fresh from announcing important new distribution deals in the US and Burma, the BBC’s international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London. The channel will feature a refreshed line-up of programmes and presenters, and will be...
GroupM acquires majority stake in PLAY Communication
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WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd ("PLAY"), a leading experiential marketing agency based in Sydney, Australia.
Founded in 2002, PLAY offers activation, sponsorship, digital and branding...
MediaCom Australia picks up media business for Australia’s leading pay-TV platform
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The MediaCom Australia team has continued its winning run by picking up the media business for Foxtel, Australia's leading pay-TV platform.
The agency beat both ZenithOptimedia and UM in a competitive pitch to become media partner for News Corp-owned Foxtel.
The Foxtel task was previously consolidated with Twentieth Century Fox and...
Social Media Marketing Can Get Out of Sync with Consumers
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Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
Cannes Chimera gets over 900 applications from 85 countries
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London: Organisers of a global communications challenge to find innovative new ways to tell the story of overseas aid said today they had been overwhelmed by the quality of creative ideas submitted.
The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, who together launched the Aid is Working....
Christine Jones Appointed CEO and Market Leader for Burson-Marsteller Australia
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Sydney : Burson-Marsteller today announced the appointment of Christine Jones as Chief Executive Officer and Market Leader of Burson-Marsteller Australia, succeeding Brian West, who will be departing the firm at the end of December. Jones will take on the role in March, 2012 and will continue to report to Bob Pickard, President and CEO of...