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180 Amsterdam creates wild animal moustache print ads for shave shop Barber
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Amsterdam: A series of stylish and amusing print ads for high-end shave shop Barber will be appearing in washrooms across Amsterdam from today.
Each of the four posters in the range, created by ad agency 180 Amsterdam, depicts one of the wildest beasts on earth – the bear, the hippo, the caribou and the buffalo – sporting elaborately...
Local Digital Ads Take Center Stage for SMBs
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Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic...
Mobile games see most overall revenue from ads:eMarketer
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Ad-supported mobile content revenues will exceed $1 billion by 2015, eMarketer estimates, with the fastest growth coming from ad support for mobile video.
Last year, US mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Despite...
US Hispanics More Receptive to Ads: eMarketer
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Marketers know that it is smart to target US Hispanics. The nation’s fastest-growing minority group, Hispanics wielded over $1.02 trillion dollars in purchasing power in 2010, and will spend $1.48 trillion in 2015, according to data from the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business....