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WPP participates in Series A funding round for top YouTube multichannel network
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London : WPP has announced that it has participated in the Series A funding of Fullscreen, Inc., a digital media company. Fullscreen offers innovative technology and premium services to content creators and to world’s leading brands to develop their presence on YouTube.
WPP has invested in the Series A round, along with The Chernin...
WPP takes stake in early stage mobile content platform Muzy
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London :WPP has announced that it has taken a stake in Muzy, Inc., an early-stage microblogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month.
The investment is being made through WPP Ventures, based in Silicon Valley and run by President...
WPP Digital participates in 3rd round of financing Miaozhen Systems
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WPP Digital, the digital investment arm of WPP, announces that it has participated in a third round of financing in relation to its minority investment in Leading Smart Holdings Limited (“Leading Smart”), a BVI company, which has a controlling interest in the parent company of Miaozhen Systems, the leading digital advertising...
WPP agencies bag 12 Gold Lynx,two Grand Prix Dubai Lynx Awards
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WPP, the world’s leading marketing and communications services group, topped the points tally at this year’s Dubai Lynx Awards.
WPP recorded almost twice the number of points of its nearest competitor.
Among the WPP winners was Y&R Dubai, named Agency of the Year for the third year running. Ogilvy Dubai and JWT Cairo were runners...
WPP acquires leading multinational eCommerce digital agency Salmon
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WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”).
With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands...
WPP clients to return to Channel 4 after £250m advertising dispute is settled
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This article titled "WPP clients to return to Channel 4 after £250m advertising dispute is settled" was written by Mark Sweney, for guardian.co.uk on Thursday 10th January 2013 13.34 UTC
Sir Martin Sorrell's advertising clients are set to return to Channel 4 with the two sides reaching a £250m TV advertising deal...
Forward joins WPP’s tenthavenue
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Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group – Spafax, Kinetic and Joule
From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP’s tenthavenue. It is a move designed to bring Forward’s...
GroupM acquires majority stake in PLAY Communication
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WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd ("PLAY"), a leading experiential marketing agency based in Sydney, Australia.
Founded in 2002, PLAY offers activation, sponsorship, digital and branding...
WPP acquires stake in Globant to strengthen digital capabilities in Latin America, USA and UK
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London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing...
Wunderman acquires majority stake in Crossmedia
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WPP announces that its wholly-owned operating company Wunderman, the world's largest global digital and relationship marketing network, with revenues of approximately US $1 billion, has acquired a majority stake in CM Interactive S.A. ("Crossmedia"), a leading digital marketing agency based in Mexico.
Founded in 2004, Crossmedia...