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Digital advertising set to rise to over $75 billion by 2017
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Digital video ad spending growth is coming from mobile, including tablets. Mobile video will account for just 12.6% of all digital video ad spending this year, or $520 million. But it’s growing much faster than desktop-based digital video ad spending, at a pace of 112.4% vs. 35% for online video this year. eMarketer expects growth for both...
US adult digital coupon users to surpass 100 million by 2014
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As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread activity among shoppers,reports...
TV and Tablets Drive Brand Searches
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Tablets are a key element in the “couch and pillow commerce” enabled by home usage of portable internet-connected devices—rather than “traditional” online shopping on a desktop or stationary laptop PC. And research shows that a majority of tablet owners of all ages use their devices to get more info about interesting...
More Women using tablets than men :eMarketer
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The print industry has looked to tablets as a potential savior of a suffering business. Whether digital ad revenues will make up for print losses remains to be seen, but millions of tablet users have taken to the devices to access periodicals on a regular basis.
More than a third of tablet users in the US read newspapers on their devices...
Connected Devices Become Key to Content Consumption
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The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved from text-based communication tools to multimedia hubs. Ereaders and tablets have grown from cool ideas to transformative technologies. Televisions, game consoles and media players have gained internet connectivity,...
Smartphones ,Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
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Reston : comScore, Inc.has released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report...
Yahoo! Names Top Fantasy Football Cities
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Sunnyvale :Yahoo! has named Green Bay — home to the reigning Super Bowl champions — the Official Yahoo! Sports Fantasy Football City of 2011, with one in 29 Yahoo! Sports Fantasy Football players per capita during the 2010 season. Yahoo! also announced that its No. 1 ranked fantasy football experience will be available across...