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Improve Social Analytics to see Real-Time Marketing growth: eMarketer
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The age of real-time marketing is nigh, according to a new report by eMarketer.
Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.
But more are now tapping the services of social analytics vendors, digital agencies...
Jung von Matt, Hamburg bags Advertising Agency of the Year at Eurobest
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Lisbon : The organisers of 25th Eurobest Awards have announced the winners . The much anticipated Awards Ceremony which took place in one of Lisbon’s most historic venues, the Pátio da Galé.
A total of 389 Eurobest awards were selected – 64 Gold, 116 Silver and 196 Bronze.
Advertising Agency of the...