Home » Posts tagged with "Nielsen"
Social TV takes off after broadcast
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For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & Telecommunications Association for Marketing...
Trends emerge in app preferences of iPhone vs. Android users
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Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
Mobile Video Bumps Up Brand Health Metrics
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Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement.
Research from video ad network AdColony and Nielsen found that mobile video ads for CPG brands were more effective across a variety of brand health metrics than ads on...
Kimberly-Clark Corp becomes “premier advertising partner” in the Meredith Engagement Dividend program
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New York : Meredith Corporation announced today that Kimberly-Clark Corporation signs on to become a "premier advertising partner" in the Meredith Engagement Dividend program powered by Nielsen. The program, introduced this summer for implementation in calendar 2012, provides advertisers with a guaranteed increase in sales...
Nielsen to integrate set top box data from WPP’s Kantar Media
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New York : Nielsen, a global information and measurement company, and Kantar Media, a unit of Kantar, a leading information, insight and consultancy group that is part of WPP, today announced a multi-year agreement providing Nielsen with set top box data from Kantar Media’s DIRECTView service for use in local TV audience measurement....