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McDonald’s launches ‘We All Have McDonald’s In Common’ campaign
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McDonald’s launchedthe next part of their ‘We All Have McDonald’s In Common’ campaign. Created by Leo Burnett, the film tells the story of an elderly man and a group of young friends who both reside on a typical British housing estate. These are people who live incredibly close together, but whose interests and lifestyles appear worlds...
McDonald’s launches ‘Great Tastes of America’ campaign
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McDonald’s has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
Created by Leo Burnett, the TV and national press campaign,...
Leo Burnett creates reactive TV and OOH Olympics campaign for McDonald’s
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London:McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ - was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic...
McDonald’s launch Olympic campaign
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McDonald’s is the Official Restaurant of the London 2012 Olympic Games and Presenting Partner for the Games Maker Programme - which has seen them help to train the 70,000 volunteers who will work at the Games.
As part of this sponsorship, 13th July 2012 sees the full launch of the McDonald’s Olympic campaign celebrating...