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Improve Social Analytics to see Real-Time Marketing growth: eMarketer
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The age of real-time marketing is nigh, according to a new report by eMarketer.
Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.
But more are now tapping the services of social analytics vendors, digital agencies...
Facebook puts high price on mobile clicks Read more at http://www.emarketer.com/Article/Mobile-Makes-Its-Mark-on-Worldwide-Facebook-Ad-Spend/1009618#M8bSXHHxHi2pDGWr.99
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Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.
But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social...
Outrider Search rebranded as Catalyst Canada
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Toronto: Outrider Canada, the search marketing arm of GroupM Canada, announced today that effective immediately the company will be rebranded as Catalyst Canada and combine services and product development with Boston-based Catalyst.
GroupM Chief Global Digital Officer Rob Norman said Outrider Canada’s name change is part of an ongoing...
Forward joins WPP’s tenthavenue
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Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group – Spafax, Kinetic and Joule
From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP’s tenthavenue. It is a move designed to bring Forward’s...
DKI unveils report on Benchmarks in Digital Healthcare Relationship Marketing
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Fairfield :Oncology relationship marketing email and website campaigns have the highest level of patient engagement while specialty care programs display lesser engagement according to the DKI 2012 Consumer Engagement Indicator Report.
DKI, a relationship marketing agency, has created and measured RM (relationship marketing) programs for...