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Kinetic launches OOH planning and placement tool ‘Aureus’
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Kinetic, the world’s largest Out-of-Home media agency has launched its ground breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll out.
Aureus is Kinetic’s unique cloud hosted platform, specifically designed for all parties in the Out of Home media planning and purchase chain. The...
Kinetic adopts new ad serving platform for digital place-based media
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New York : Kinetic, the world’s largest planner and buyer of Out-of-Home media, has adopted Spafax Networks’ SN: Xchange — an ad serving and reporting system for digital place-based media. The new-to-market platform offers near real-time campaign reporting, centralized creative sizing for multiple networks, and third-party...
Forward joins WPP’s tenthavenue
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Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group – Spafax, Kinetic and Joule
From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP’s tenthavenue. It is a move designed to bring Forward’s...
UK Out of Home media spend will break the £1 billion mark in 2015 :Kinetic report
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Kinetic Worldwide predicts continuous growth in digital revenues through the short to medium term and an acceleration in revenues towards the end of the decade with Digital OOH becoming a £200m medium in 2014. Kinetic expects total Out of Home media spend to break the £1 billion mark in 2015, with digital OOH’s share of...
Kinetic launches creative Out of Home division - Fuel
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Kinetic, the lifestyle and environments communications agency is expanding its in-house digital, design and creative planning resources with the launch of a dedicated creative division, called Fuel.
The launch of Fuel is a response to the increasing scope of Out of Home advertising including opportunities to integrate digital interactivity,...