Kinetic Worldwide predicts continuous growth in digital revenues through the short to medium term and an acceleration in revenues towards the end of the decade with Digital OOH becoming a £200m medium in 2014. Kinetic expects total Out of Home media spend to break the £1 billion mark in 2015, with digital OOH’s share of income rising rapidly in the latter half of the decade to reach 28% by 2020, conceivably before.
Released today, Kinetic Worldwide’s updated Future of Out of Home report features Kinetic’s revised projections and business-related changes anticipated to impact the medium in the coming years. This continues the Out of Home media agency’s positioning around understanding the future direction of the industry and the medium’s appeal to a connected, mobile, urban audience prevalent in the active consumer space.
As before, the report highlights the changing industry dynamics and changing consumer behaviour affecting the way we communicate and interact with our surroundings. To this end, Kinetic has updated it’s forecasts, conducted new consumer research and used the developments within the industry over the past 12 months to reshape expectations of the future.
Kinetic Worldwide believes that OOH is no longer on the threshold of change but in the midst of it, embracing the technological change that is augmenting the OOH experience for brands and consumers .
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