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United Colors of Benetton’s new fashion campaign centers on the iconic value of color
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Paris: The future of United Colors of Benetton is ever more colourful. Newly interpreted, color returns to the forefront in an iconic Spring/Summer 2013 fashion campaign which uses the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton's passion, innovation and openness to the world, looking...
Ogilvy , CIC team up again to launch “2012 Crisis Management in the Microblog Era”
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Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling...
Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
WPP acquires stake in Globant to strengthen digital capabilities in Latin America, USA and UK
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London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing...
Dubai Lynx 2012 opens for delegate registration
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The Dubai International Advertising Festival, the leading event and awards for creative advertising and communications in the Middle East and Africa, is now open for delegate registrations .
The 2012 festival will be held once again at the Arabian coast resort, the Madinat Jumeirah in Dubai, offering a platform for learning, inspiration,...
Woodbine to launch NC DPH communications campaign
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Brand revitalization agency Woodbine has announced it was selected by the North Carolina Department of Health and Human Services Division of Public Health (NC DPH) to develop and execute a comprehensive communications campaign educating citizens across the state on the effect man-made “built environments” have on our overall...