Home » Posts tagged with "Canada"
Canada’s News Audience Seeks Varied Sources
Tweet
TV remains the most popular medium in Canada for news junkies and casual news seekers alike. In an October study from Ipsos Reid, which asked respondents to self-identify as “hyper-,” “moderate-,” “casual-” or “non-newsies,” 74% of consumers across all categories named a regular TV newscast...
Cannes Chimera gets over 900 applications from 85 countries
Tweet
London: Organisers of a global communications challenge to find innovative new ways to tell the story of overseas aid said today they had been overwhelmed by the quality of creative ideas submitted.
The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, who together launched the Aid is Working....
MediaCom USA and Canada shortlisted for four Internationalist Awards
Tweet
MediaCom USA was recently shortlisted for three different campaigns at the upcoming Internationalist Awards for Innovation in Media.
The "Sunday Strategy" campaign for Audi made the shortlist, while two campaigns for Dell - "Emerging Leaders" and "Dell Empowers Social Reader" - were also named finalists.
MediaCom...
Mindshare Canada names Jodi Kasten Managing Director, Digital
Tweet
Toronto : Jodi Kasten, an executive with more than 15 years of experience in marketing, communications, sales and digital media, was named Managing Director, Digital for Mindshare Canada, a new position.
The announcement was made today by Karen Nayler, president of Mindshare Canada. Kasten, whose appointment is effective immediately, will...
Canada Trails US in Online Ad Spending per Internet User
Tweet
With a population highly engaged in living digitally and an economy less troubled than many others, Canada will see strong growth in online ad spending in the next few years. Spending, though, will still not rival US levels—even on a per-person basis.
eMarketer estimates that advertisers in Canada will spend over $2.5 billion online...
Merlin Media Launches FM News 101.9 all-news station
Tweet
New York : Merlin Media, a new multiplatform, multimedia company, has launched FM News 101.9 as New York's only 24-hour FM all-news station.
The station has committed to highly engaging content that will serve the real-life information needs of on-the-go adults and working parents whenever they tune in to New York's FM News 101.9....
comScore’s campaign audience validation tool AdEffx reaches Canada
Tweet
Toronto : comScore, Inc.has announced the availability of AdEffx Campaign Essentials in Canada, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought...
New owner for Quebec’s oldest weekly
Tweet
This article titled "New owner for Quebec's oldest weekly" was written by Roy Greenslade, for guardian.co.uk on Tuesday 2nd August 2011 08.06 UTC
Quebec's oldest weekly paper, Le Canada Français, is one of stable of 12 titles that have been acquired by the expansionist Montreal-based publisher Transcontinental Inc.
By...
comScore Launches Mobile Measurement in Canada
Tweet
Toronto: comScore, Inc. has announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Canada. MobiLens offers insights into mobile consumers’ demographics, behaviors, and device attributes and capabilities, to provide a comprehensive picture of the mobile market. Canada marks the eighth individual...
Stephanie Nerlich Joins Grey Canada as President & CEO
Tweet
Toronto : Jim Heekin, Chairman and CEO of Grey Group,has announced that Stephanie Nerlich is joining the agency as President and CEO of Grey Canada, with offices in Toronto and Vancouver. She brings 20 years of multi-channel communications experience, demonstrated leadership achievements at Lowe Roche and BBDO Canada and a track...