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Partners Andrews Aldridge helps to make the world stand still
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Rolls-Royce Motor Car’s lead creative and strategic agency Partners Andrews Aldridge has developed a global launch campaign for the Rolls-Royce Wraith. This new addition to the super luxury marque’s product line up will be revealed at the Geneva Motor Show on 5th March 2013.
Wraith is the most powerful Rolls-Royce to be built in the brand’s...
Ogilvy & Mather appoints Brian Cooper as Executive Creative Director
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Ogilvy & Mather has appointed Brian Cooper as Executive Creative Director. His initial focus will be on the global Philips account, but will then extend to other brands within the agency.
Brian joins from Apple, where he was Head of Creative and Strategy, EMEA (Europe, Middle East & Africa) for iAd, Apple’s mobile advertising...
United Colors of Benetton’s new fashion campaign centers on the iconic value of color
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Paris: The future of United Colors of Benetton is ever more colourful. Newly interpreted, color returns to the forefront in an iconic Spring/Summer 2013 fashion campaign which uses the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton's passion, innovation and openness to the world, looking...
Ogilvy , CIC team up again to launch “2012 Crisis Management in the Microblog Era”
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Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling...
Millward Brown releases ten emerging digital & media trends
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New York : Millward Brown, a global research agency, expert in helping companies grow great brands, today released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
Among other trends, Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make...
Tommy and Boris set to become New Zealand’s most lovable brand ambassadors
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Just a week after the launch of Saatchi & Saatchi’s new campaign for Telecom, Tommy and Boris are set to become two of New Zealand’s most lovable brand ambassadors.
With feedback on Telecom’s Facebook, YouTube and Twitter pages being almost universally positive and their Facebook page swelling with an additional 4000...
Consumers occasionally post about brands on Facebook and Twitte: eMarketer
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Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed
While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites.
Market research company AYTM found...
A response from a consumer brand advocate is not always enough !
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Tweet Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way.
The social media customer service software provider asked about user attitudes toward companies that...
4 in 10 Consumers Go Out of Their Way to Talk About the Brands They Like
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Mountain View : Crowd Science has released its newest findings on the topic of consumer attitudes and brand loyalty. The company's latest JustAsk! survey research reveals demographic & psychographic insights about how consumers feel about the brands they use, their likelihood to try new brands, and their propensity to stick with or...