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Cable news shows may see a dip in viewership in future
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Cable news shows may be seeing a dip in viewership among digital-savvy US consumers. According to a January survey by AYTM Market Research, 37% of internet users surveyed said they watched less cable TV news than they did five years earlier. The survey points to both online news sites and online video clips as drawing more attention from...
Trends emerge in app preferences of iPhone vs. Android users
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Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
Google+ Holds Promise but Remains Weak on Usage
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In the second half of 2011, after months of speculation about whether—and how—Google would finally “get” social, the search giant rolled out Google+ to great fanfare. For tens of millions of users of other Google products, there was little obstacle to joining the new social network. But in spite of its fast growth...
USA TODAY Sports Media Group rises to number four
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McLean: The USA TODAY Sports Media Group has risen to number four overall among the most visited digital sports entities according to the most recent comScore rankings released today measuring traffic for the month of February 2012.
The ranking moves the USA TODAY Sports Media Group sites into comScore’s top five for sports properties...
Brand Differentiation Continues To Escalate : Brand Keys study
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New York : The discovery of a "Decade of Delight," which describes consumers' key brand expectations was the critical finding in last year's annual Brand Keys(CLEI) conducted by the New York-based brand and customer loyalty and engagement consultancy (www.brandkeys.com). This year, evidence continues to mount that it is...
Google Remains King as Search Spending Climbs
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Tweet US search ad spending will maintain strong growth this year, boosted by major national elections and the Summer Olympic Games, before growth begins to taper off, reflecting the maturity of this online ad format.
This year, eMarketer estimates, search spending will rise 27% to $19.51 billion. By 2016, search ad spending will approach...
Christmas Day Sees Huge Spike in Digital Content & Subscription Sales
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Reston : comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday season. For the holiday season-to-date, $35.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last...
Moms Prefer Digital Shopping Over In-Store
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Describe almost any mother of small children and one word comes to mind: busy.
Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers...
Twitter reveals top subjects of 2011
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London: Micro-blogging site Twitter has revealed the most popular topics for tweets in 2011 — #egypt and #tigerblood. The first refers to the unrest in Egypt and the second to a comment made by actor Charlie Sheen following his sacking from a hit US comedy.
The hashtag is used to group together tweets relating to the same subject.
Sheen...
Online Video Viewing Passes 50% of Total US Population
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Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.
Even though growth rates will necessarily slow as the number of users swells from year to year, there is still room for expansion....