Home » Acquisitions/Divestment/Stakes
Primary motive for the merger is achieving scale in media buying : Dominic Proctor
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New York : Dominic Proctor, Global President of GroupM, WPP’s media investment unit, in a press statement issued here has said that the Primary motive for the merger is achieving scale in media buying.
“This is an interesting move,” Proctor said. “They are making it clear that a primary motive for the merger is achieving scale...
WPP participates in Series A funding round for top YouTube multichannel network
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London : WPP has announced that it has participated in the Series A funding of Fullscreen, Inc., a digital media company. Fullscreen offers innovative technology and premium services to content creators and to world’s leading brands to develop their presence on YouTube.
WPP has invested in the Series A round, along with The Chernin...
WPP takes stake in early stage mobile content platform Muzy
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London :WPP has announced that it has taken a stake in Muzy, Inc., an early-stage microblogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month.
The investment is being made through WPP Ventures, based in Silicon Valley and run by President...
Yahoo! to Acquire Tumblr, promises not to screw it up
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Sunnyvale :Yahoo! Inc. (NASDAQ: YHOO) and Tumblr announced today that they have reached a definitive agreement for Yahoo! to acquire Tumblr.
Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined...
WPP Digital participates in 3rd round of financing Miaozhen Systems
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WPP Digital, the digital investment arm of WPP, announces that it has participated in a third round of financing in relation to its minority investment in Leading Smart Holdings Limited (“Leading Smart”), a BVI company, which has a controlling interest in the parent company of Miaozhen Systems, the leading digital advertising...
Carat continues expansion in Latin America with Carat Colombia acquisition
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London: Aegis Group plc , the world’s leading, media and digital communications group, has announced that it has acquired a majority stake in its affiliate in Bogotá, Colombia.
Carat’s affiliate in Colombia is known as Carat Colombia and is led by Hector Bula. Mr. Bula has served Carat’s global clients in Colombia...
WPP acquires leading multinational eCommerce digital agency Salmon
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WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”).
With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands...
Grey, G2 and MediaCom increase stakes to wholly owned status
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WPP announces that its wholly owned companies Grey, G2 Worldwide and MediaCom have acquired the outstanding shares in three leading agencies in Bogota, Colombia.
Grey, the global advertising agency network, has acquired the remaining shares in REP/Grey, one of Colombia’s best-regarded advertising agencies. G2 Worldwide, the digital...
Aegis Media acquire Lucidity Digital in Ireland
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Aegis Group plc (“Aegis”), the world’s leading, focused media and digital communications group, has announced that it has acquired Lucidity Digital, a leading web design and development agency in Ireland.
Founded in 2003, Lucidity is one of the fastest growing agencies in the Irish market, providing a wide range of creative...
GroupM acquires majority stake in PLAY Communication
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WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd ("PLAY"), a leading experiential marketing agency based in Sydney, Australia.
Founded in 2002, PLAY offers activation, sponsorship, digital and branding...