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Location-Tagging Catches on for Social Posts
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Mobile audience media company JiWire found that, among users of mobile Wi-Fi hotspots in Q2 2012, more than six in 10 tagged their social media status updates, photo uploads or other posts with their location.
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing...
Facebook top social media marketing site, followed distantly by Twitter: eMarketer
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Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth?
By the end of 2013, eMarketer forecasts, the...
Small Social media site users share and consume more than biggies : eMarketer
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Consumers in the US are now on a variety of social networks, and while Facebook is still the most popular in terms of user numbers, other sites are more popular for sharing content—and others still for reading and viewing, without necessarily sharing.
Nearly seven in 10 US users of LinkedIn said they used the site for observing without...
Men Begin to Catch Up with Women on Twitter: eMarketer
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US usage of Twitter is still continuing to grow at healthy rates, though double-digit increases will end in 2014, eMarketer predicts.
This year, 31.8 million US internet users of any age will access Twitter at least monthly, up from just over 25 million in 2011 and rising to nearly 40 million by 2014. For the first time, in 2012, that number...
Americans Get Social on Their Phones
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Social networking, aided by the widespread adoption of smartphones in the US, is quickly making the jump to mobile, according to eMarketer estimates.
By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population. The vast majority...
USA TODAY launches Twitter Election Meter
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McLean, Va. - USA TODAY has launched the USA TODAY/Twitter Election Meter at twitterelectionmeter.usatoday.com. The Meter tracks the Twitter Political Index, a daily measure of sentiment expressed by Twitter users about President Obama and Republican challenger Mitt Romney.
The USA TODAY/Twitter Election Meter is a graphic representation...
TV Broadcasters divided over Social TV Strategy
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London: Digital media innovation research company Futurescape reveals that television broadcasters around the world are deeply divided over their strategy for Social TV.
Do they partner with Facebook and Twitter? Or invest in Social TV startups and build their own platforms for more control?
The key findings are published...
Social media marketing spend predicted to nearly triple over five years
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Marketers, it seems, are confident that a US economic recovery is under way. A February 2012 poll of CMOs conducted by Duke University’s Fuqua School of Business found that respondents estimated their marketing budgets would grow 8.1% over the coming 12 months, a sign they were optimistic about the overall state of the US economy.
This...
Facebook Commerce Holds Promise for Retailers
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Social media and ecommerce have evolved since 1-800-FLOWERS launched the first Facebook storefront in July 2009. Internet users have become more comfortable with online buying on Facebook as they spend more time on the site.
“It is not surprising that shopping and socializing—activities that complement each other in the real...
Social Media Accounts and Conversations on the Rise:eMarketer
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Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans.
The Altimeter Group surveyed social media program managers in Q2 2011...