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Kinetic launches OOH planning and placement tool ‘Aureus’
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Kinetic, the world’s largest Out-of-Home media agency has launched its ground breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll out.
Aureus is Kinetic’s unique cloud hosted platform, specifically designed for all parties in the Out of Home media planning and purchase chain. The...
CNN Airport Network Adds 50th Airport To Roster
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CNN Airport Network, the nation’s prominent source for on-the-go news and entertainment in the airport industry, is now available in 50 major airports across the country, reaching an audience of over 263 million passengers each year, after signing its most recent carriage deal with the Spokane International Airport (GEG) in Washington....
UK Out of Home media spend will break the £1 billion mark in 2015 :Kinetic report
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Kinetic Worldwide predicts continuous growth in digital revenues through the short to medium term and an acceleration in revenues towards the end of the decade with Digital OOH becoming a £200m medium in 2014. Kinetic expects total Out of Home media spend to break the £1 billion mark in 2015, with digital OOH’s share of...
Kinetic launches creative Out of Home division - Fuel
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Kinetic, the lifestyle and environments communications agency is expanding its in-house digital, design and creative planning resources with the launch of a dedicated creative division, called Fuel.
The launch of Fuel is a response to the increasing scope of Out of Home advertising including opportunities to integrate digital interactivity,...
CBS Outdoor’s NYC subway advertising campaign excites Gaga
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New York : Singer and provocateur Lady Gaga set the social media universe ablaze with high praise for her specially-wrapped NYC subway train by CBS Outdoor, which covered the inside and outside of the car in advertisements bearing her likeness. The subway advertising campaign, which launched last week to promote her new album, even elicited...
Outdoor Channel Increases Footprint in the Lone Star State
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Temecula : Outdoor Channel, America's Leader in Outdoor TV, today announced the launch of the network on Charter systems in Texas, effective immediately. Outdoor Channel will be available in the Fort Worth, Park Cities, Denton, Duncanville, Rockwall and Spring, Texas systems, giving Charter subscribers access to the sights, sounds and...
BFBR Launches Thought-Provoking New Billboard Campaign
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Washington : The Foundation for Biomedical Research (FBR) has announced they have launched a new, targeted out-of-home advertising campaign in five cities, as part of its national ResearchSaves campaign. New "Who would you rather see live?" billboards appear in Portland, Seattle, Los Angeles, Chicago and Baltimore. The ResearchSaves...
Degree’s Outdoor Advertising Campaign Freshens Up America
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New York : In April 2010, Unilever-Degree unleashed a refreshingly pleasant out-of-home campaign placed through the Chicago office of Kinetic Worldwide. The ads “bloomed” in multiple U.S. cities including Baltimore, Washington DC and New York and targeted active women by displaying their new line of scented deodorant and body...
Titan Promotes Two Executives to Expanded Roles
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New York : Titan, North America’s largest Transit Advertising company, has promoted Scott Goldsmith, its former General Counsel and Executive Vice President, to the role of President, Transit. Mr. Goldsmith has been with the company since its inception in 2001.
Based in Titan’s New York headquarters, Mr. Goldsmith will be charged...
CBS Outdoor Taps N4D for First 3D Advertising Campaign
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New York:CBS Outdoor and N4D have teamed up to launch Grand Central Station’s first 3D digital signage campaign. The centerpiece of the campaign is a 14 foot screen displaying commercials in 3D throughout February. The physiologically correct 3D content created by N4D is a first in digital outdoor advertising and is expected to...