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Yahoo! and Media.net Launch Contextual Ads
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Sunnyvale : Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that...
US Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates
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eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experience double-digit growth through 2014.
Based on the Interactive Advertising Bureau/PricewaterhouseCoopers data for the first two quarters of 2012, and because the digital ad spending market...
Twitter’s ad revenues continue to gro worldwide , estimates eMarketer
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Twitter is continuing to grow worldwide ad revenues at a rapid pace, eMarketer estimates, with 106.7% growth predicted for this year.
That may seem like a steep drop after the above-200% growth seen in 2011, but throughout eMarketer’s forecast period the microblogging service is expected to maintain growth in the high double digits,...
Display Ads’ Dubious In-View Performance,Inventory bought via networks most at risk
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Are media buyers really spending half of their display ad budgets on wasted impressions?
According to second quarter findings from AdSafe Media, perhaps. The ad verification service provider found that less than half of the ads worldwide purchased on ad exchanges, networks and publisher sites that passed through its system were in-view.
Ads...
Facebook’s revenues to gow down :eMarketer
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eMarketer estimates that, while robust growth rates will continue for the foreseeable future, advertising revenues at Facebook will not fly as high this year as earlier predicted.
Ad revenues at the social networking giant will continue to rise this year, though at a significantly lower rate than in the past. Revenues will reach $4.23 billion,...
Facebook ,Twitter Shares Closely Linked With High Google Search Rankings
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London:The volume of Facebook and Twitter shares a web page generates is closely correlated with how high it ranks in Google UK searches, while too many ads on a page are likely to be having a negative effect on search visibility. But top brand websites appear to have a natural advantage for ranking highly.
The findings come from a study...
Facebook Users Interact with Brand Content Over Ads
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Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road.
In January 2012, 44% of internet users worldwide said they never clicked on ads...
Women flock social sites,click more ads than men !
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Women have flocked to social sites, and marketers are eager to reach them there. Not only do they participate in a number of social media activities at high levels, but they are also more likely than men on such sites to click on ads, according to an April release by Facebook ad management solutions provider AdParlor.
Worldwide, AdParlor...
Affinity Launches Proprietary Traffic Scoring Mechanism for its Global Pay-Per-Click Network
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Chicago: Affinity, the world’s leading contextual advertising network, will now score all its Publishers’ traffic sources based on conversion rates achieved for direct advertisers. The ad network is confident that this initiative will ensure a steady-stream of high-quality traffic on its global network. The Traffic Scoring feedback...
Three ad formats will get at least 80% of online dollars through 2015
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Tweet As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of...