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Social TV takes off after broadcast
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For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & Telecommunications Association for Marketing...
One in Ten Mobile Users Redeem Coupons: eMarketer
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New York :Mobile coupon usage is growing at a fast pace, with nearly one in 10 US mobile phone users over 18 expected to redeem a coupon this year, according to a new report by eMarketer.
eMarketer estimates 19.8 million adults, or 9.5% of US mobile phone users over 18, will redeem a mobile coupon this year, including coupons or codes received...