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New Gumtree campaign celebrates buyer & seller success stories
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Fold7 has created a TV, radio and online campaign for Gumtree. The campaign is the agency’s first work for Gumtree since winning the business in January.
The aim of the campaign, entitled “Success!” is to bring to life the thousands of success stories shared every day by Gumtree’s 8.6 million users. It stars comedian Sanderson Jones...
BBC World news Names Linda Yueh as Chief Business Correspondent
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Mumbai: Today BBC World News announced the appointment of Linda Yueh as Chief Business Correspondent, a new Singapore-based position that signals the channel’s continuing commitment to Asia and determination to expand the breadth and depth of its international business coverage.
The BBC is investing heavily in new programmes and facilities...
Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
EcoMedia’s EcoAd advertising program client base grows fat
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New York : EcoMedia's EcoAd advertising program has recently grown its client base, adding nearly 20 new advertisers, each of which have purchased ad time that will in turn support local environmental projects in communities across the country. The EcoAd program, which enjoys broad support within the environmental community, has...