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Kinetic launches OOH planning and placement tool ‘Aureus’
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Kinetic, the world’s largest Out-of-Home media agency has launched its ground breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll out.
Aureus is Kinetic’s unique cloud hosted platform, specifically designed for all parties in the Out of Home media planning and purchase chain. The...
UK Out of Home media spend will break the £1 billion mark in 2015 :Kinetic report
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Kinetic Worldwide predicts continuous growth in digital revenues through the short to medium term and an acceleration in revenues towards the end of the decade with Digital OOH becoming a £200m medium in 2014. Kinetic expects total Out of Home media spend to break the £1 billion mark in 2015, with digital OOH’s share of...
BFBR Launches Thought-Provoking New Billboard Campaign
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Washington : The Foundation for Biomedical Research (FBR) has announced they have launched a new, targeted out-of-home advertising campaign in five cities, as part of its national ResearchSaves campaign. New "Who would you rather see live?" billboards appear in Portland, Seattle, Los Angeles, Chicago and Baltimore. The ResearchSaves...