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Digital advertising set to rise to over $75 billion by 2017
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Digital video ad spending growth is coming from mobile, including tablets. Mobile video will account for just 12.6% of all digital video ad spending this year, or $520 million. But it’s growing much faster than desktop-based digital video ad spending, at a pace of 112.4% vs. 35% for online video this year. eMarketer expects growth for both...
Will Vine for Twitter Make Brands Rethink Video Creation?
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If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social, reports eMarketer. On January 24, Twitter announced Vine, an iPhone app that enables users to record videos of up to 6 seconds and then easily share them with their Twitter followers. The app reached No. 1 among...
Mobile Video Bumps Up Brand Health Metrics
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Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement.
Research from video ad network AdColony and Nielsen found that mobile video ads for CPG brands were more effective across a variety of brand health metrics than ads on...
Mobile Video Traffic Hits Nearly 70% on Certain Networks
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Santa Clara:Bytemobile, Inc., the industry leader in video optimization and Smart Capacity solutions for mobile network operators, today published the findings of its Mobile Analytics Report - February 2012.
The new report reveals that the average volume of video traffic on mobile networks has risen by 10 percentage points since this...