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Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
Social TV less important among Twitter users in Mexico
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According to a September 2012 GlobalWebIndex report, there were 11.7 million active Twitter users in Mexico during Q2 of this year. GlobalWebIndex defined active Twitter users as those who used or contributed to the platform at least once a month using any device.
By comparison, Mente Digital estimated there were 11.9 million Twitter users...
Hotels.com appoints Cohn & Wolfe Mexico
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Mexico City : Hotels.com, the world’s leading hotel booking website, has appointed Cohn & Wolfe Mexico as its PR agency responsible for increasing brand-consumer conversation and Hotels.com’s position as the top-of-mind online hotel booking service in Mexico. At present, Hotels.com is also a client of Cohn & Wolfe Switzerland...
Social Networking sites claim Largest Share of Online Minutes in Mexico
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Mexico City: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top online properties and activities in Mexico from its comScore Media Metrix service.
The report showed that Google Sites led as the most-visited Internet property in the market reaching more than 90 percent of all online users,...
MediaCom Announces Plans for Growth in Latin America
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After tripling its business in five years, MediaCom confirms management changes in the world's fastest growing.
Sir Martin Sorrell has said that we are living in "the decade of Latin America". After tripling its business in the region over the last five years, MediaCom Worldwide has responded to this growth by appointing a new...
Mexico Leads Latin America in Online Video Penetration and Engagement
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Santiago, Chile: comScore, Inc. has released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with viewers in Mexico spending the most...
Meredith’s Diabetic Living Launches in India, Russia and Mexico
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Des Moines : Meredith Corporation , the leading media and marketing company serving American women, announced that its Diabetic Living brand has launched in Russia and Mexico and will launch this quarter in India with local licensing partners.
Diabetic Living features cutting-edge research along with information related to diet, exercise,...
comScore Introduces Video Metrix in Brazil, Mexico, Argentina, Chile and Spain
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Santiago, Chile:comScore, Inc. has announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming...