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Carat continues expansion in Latin America with Carat Colombia acquisition
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London: Aegis Group plc , the world’s leading, media and digital communications group, has announced that it has acquired a majority stake in its affiliate in Bogotá, Colombia.
Carat’s affiliate in Colombia is known as Carat Colombia and is led by Hector Bula. Mr. Bula has served Carat’s global clients in Colombia...
Digital ad spending will rise fast in Latin America: eMarketer
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Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media ad spending of any region throughout...
Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
Total Ad Spend in Latin America Growing at Fastest Pace Worldwide
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At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad spending growth among...
WPP acquires stake in Globant to strengthen digital capabilities in Latin America, USA and UK
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London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing...
Latin American Social Networking Audience Grows 16 Percent
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Santiago: comScore, Inc. has released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger...
McCann appoints Santiago Puiggari as President of McCann Worldgroup Argentina
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Buenos Aires: Pablo Walker, Managing Director of McCann Worldgroup Latin America and Caribbean, announced today the appointment of Santiago Puiggari as President of McCann Worldgroup Argentina and as CEO of McCann Erickson, effective since next Monday September 19th.
Puiggari will be responsible for leading the operation of the group in Argentina,...
News of the World controversy: James Murdoch says no to bonus
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London: James Murdoch, Deputy Chief Operating Officer and Chairman and CEO, International News Corporation has declined to receive the bonus , following the News of the World controversy.
"In light of the current controversy surrounding News of the World, I have declined the bonus that the company chose to award to me. While the financial...
BBC Worldwide appoints Fred Medina as EVP , Latin America
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BBC Worldwide, the main commercial arm and a wholly owned subsidiary of the BBC, today announces that it has appointed Fred Medina to the role of Executive Vice-President (EVP) for Latin America with effect from 12 September.
In this newly-created BBC Worldwide role, Medina will be responsible for BBC Worldwide’s strategic development...
AdEffx Campaign Essentials now available in Latin America
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Mexico City: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials in Latin America. Campaign Essentials is comScore’s campaign audience validation tool, which is used by digital marketers, agencies and publishers alike to verify the accuracy of audiences...