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The Boston Consulting Group Names Rich Lesser New President and CEO
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Mumbai:The Boston Consulting Group, one of the world’s leading management consulting firms, has announced Richard I. Lesser as its new President and Chief Executive Officer, effective January 1. Elected to the roles in May 2012, Lesser takes the helm as BCG embarks on its fiftieth year of operation. He lives in New York and will also...
US travel industry on the leading edge of digital ad spending growth
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According to eMarketer’s digital ad spending forecast, which encompasses both online and mobile advertising, travel advertisers will dedicate $4.7 billion to digital in 2016, nearly double the $2.4 billion they spent in 2011.
This growth is underpinned by the natural influx of new advertisers coming to the digital marketplace and increasing...
Mobile Powers UK Internet Usage Growth
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The United Kingdom is Western Europe’s leading digital nation in terms of the percentage of its population that accesses the internet regularly and the amount of time spent online by those internet users. A near-ubiquitous, multilayered web infrastructure is keeping those percentages high, and usage is expanding to a larger swath of...
M-Commerce Sales will nearly double this year and more than quadruple again by 2015
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US m-commerce sales are on a steep upward trajectory, thanks in part to ever-increasing adoption of smartphones and the mobile internet among the US mobile population.
eMarketer estimates mobile commerce sales will reach $6.7 billion this year—a tiny fraction of overall retail sales, to be sure, but a 91.4% increase over 2010. Next...
Double Digit Growth for Online Advertising as Display Drives European Growth Rate to 15.3% Year-on-Year
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Barcelona : Display advertising is back! That's according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, which has been the catalyst of online advertising growth in...