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DKI unveils report on Benchmarks in Digital Healthcare Relationship Marketing
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Fairfield :Oncology relationship marketing email and website campaigns have the highest level of patient engagement while specialty care programs display lesser engagement according to the DKI 2012 Consumer Engagement Indicator Report.
DKI, a relationship marketing agency, has created and measured RM (relationship marketing) programs for...
Marketers Look to Integrate Email, Social, Mobile
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Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them...
How Google, Facebook and Hotmail aim to stop holiday hacking
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This article titled "How Google, Facebook and Hotmail aim to stop holiday hacking" was written by Charles Arthur, for guardian.co.uk on Friday 5th August 2011 16.51 UTC
"My Google email account was recently hacked into whilst I was on holiday in Slovakia. The hacker said that I had been robbed at gunpoint in Spain and robbed,...
News International IT contractor questioned over deleted emails
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This article titled "News International IT contractor questioned over deleted emails" was written by Patrick Wintour, for The Guardian on Wednesday 27th July 2011 23.15 UTC
One of News International's main technology contractors has been ordered by the home affairs select committee to answer questions by tomorrow about its...