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Improve Social Analytics to see Real-Time Marketing growth: eMarketer
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The age of real-time marketing is nigh, according to a new report by eMarketer.
Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.
But more are now tapping the services of social analytics vendors, digital agencies...
WPP acquires stake in Globant to strengthen digital capabilities in Latin America, USA and UK
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London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing...