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WPP takes stake in early stage mobile content platform Muzy
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London :WPP has announced that it has taken a stake in Muzy, Inc., an early-stage microblogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month.
The investment is being made through WPP Ventures, based in Silicon Valley and run by President...
Will Vine for Twitter Make Brands Rethink Video Creation?
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If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social, reports eMarketer. On January 24, Twitter announced Vine, an iPhone app that enables users to record videos of up to 6 seconds and then easily share them with their Twitter followers. The app reached No. 1 among...
Forward joins WPP’s tenthavenue
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Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group – Spafax, Kinetic and Joule
From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP’s tenthavenue. It is a move designed to bring Forward’s...
Trends for 2013: Social media is top content marketing strategy
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One way marketers can contend with nonlinear media consumption and a reformulated path to purchase is through content creation. Consumers not only respond to content, but also seek it out. In effect, content is the grease that turns the wheels of media.
Most content marketing aims to drive pre- and post-sales activity, according to a November...
Articles get more clicks than videos when linked to from interesting online content
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As content creators look to keep audiences interested and clicking on more assets, they would do well to consider audience composition, as research suggests demographics can have a substantial effect on how web users behave once they have found interesting content.
Research from content optimization firm nRelate shows that age is one major...
The New York Times Expands Opinion Pages Online
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New York : The New York Times is expanding its Opinion Pages online with more contributors, content, video and enhanced discussion features building upon the new Sunday Review section. The enhanced Opinion Pages will be available on all digital and mobile platforms.
To celebrate the expansion, The Times will host three Opinion Pages Live...