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WPP acquires leading multinational eCommerce digital agency Salmon
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WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”).
With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands...
Ogilvy , CIC team up again to launch “2012 Crisis Management in the Microblog Era”
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Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling...
Forward joins WPP’s tenthavenue
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Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group – Spafax, Kinetic and Joule
From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP’s tenthavenue. It is a move designed to bring Forward’s...
Saatchi & Saatchi China launches ‘Water for Children’ for Greenpeace
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A ‘Water for Children’ performance art piece created by Saatchi & Saatchi China for Greenpeace, the world-renowned environmental organization, was staged at the Shanghai 2nd Advertising Arts Exhibition on November 17, 2012. Artists used surreal brush strokes to paint water treatment units onto the bodies of children, in equal...
Cannes Chimera gets over 900 applications from 85 countries
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London: Organisers of a global communications challenge to find innovative new ways to tell the story of overseas aid said today they had been overwhelmed by the quality of creative ideas submitted.
The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, who together launched the Aid is Working....
Ogilvy Expands into China’s Yangtze River Delta with Nanjing Yindu Acquisition
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Beijing :Ogilvy & Mather announced today that it has acquired Nanjing Yindu Advertising Agency, the largest full-service marketing agency in Jiangsu province. The acquisition of Nanjing Yindu bolsters Ogilvy’s services and reach in the Yangtze River Delta, a crucial region that encompasses not only Jiangsu province but also Anhui...
Online video marketing to enhance brand influence:GroupM
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Shanghai : Youku.com, China’s leading online video site, GroupM China, China’s number one media investment management group and Sinomonitor, nationally recognized research agency jointly released a research report Online Video Audience & Media Value. The report shows the inevitable linkage between TV and online video as well...
Mobile Ad Spending Growth Expected for BRIC Countries
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New York :Overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billion—$448.7 million—in mobile ad spending this year. Next year, eMarketer predicts, advertisers in China will spend nearly $717.8 million on mobile.
eMarketer's estimates of mobile ad spending include...
China Becomes Second Market to Scale ASq
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Chicago :VivaKi announced the results from its online video research in China, which was conducted via the entity’s proprietary research initiative The Pool. The Pool is designed to align the industry on engaging ad models of the future. This is the third “swim lane” or wave of study to be launched globally. After 8 months...
Fanta’s Less Serious “9th Class” campaign by O&M engages Chinese teens
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Shanghai : Fanta creates more play for consumers with the brand’s most unified and largest global marketing campaign to date. The fun officially reaches mainland China today for the first time with the launch of Fanta’s 9th Class campaign - created in partnership with Ogilvy & Mather Shanghai - to mark the launch...