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Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
Total Ad Spend in Latin America Growing at Fastest Pace Worldwide
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At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad spending growth among...
WPP acquires stake in Globant to strengthen digital capabilities in Latin America, USA and UK
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London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing...
Black Friday Dazzles in Brazil with Nearly 5 Times Higher Spending
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Sao Paulo: comScore has released an analysis of Brazil retail e-commerce spending growth on Black Friday (November 23) relative to the rest of the 2012 online holiday shopping season through November 27 for a selection of leading retailers. Black Friday saw a 368 percent increase in online spending compared to the average online shopping...
Cannes Chimera gets over 900 applications from 85 countries
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London: Organisers of a global communications challenge to find innovative new ways to tell the story of overseas aid said today they had been overwhelmed by the quality of creative ideas submitted.
The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, who together launched the Aid is Working....
Pedro Cruz appointed COO Giovanni+Draftfcb Brazil
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Pedro Cruz has been named the chief operating officer of Giovanni+Draftfcb in Brazil, effective immediately. He succeeds Aurelio Lopes, who for the past three years has served as regional president for Draftfcb Latin America and president and COO of Giovanni+Draftfcb.
Cruz joined the agency in May 2011 as planning EVP for Latin America,...
Ogilvy & Mather Brazil acquires 70% stake in Foster
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Sao paulo: Ogilvy & Mather Brazil announces its acquisitionof a 70% stake of Foster, a digital production agency. Founded in 1994 and headquartered in Sao Paulo, Foster currently relies on 60 professionals serving clients such as Bayer, Danone, Goodyear, Hospital Sírio-Libanês, Marfrig, Merial, among others. The agency vows...
Hearst Magazines International launches Harper’s Bazaar in Brazil
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New York : Harper’s Bazaar launches an edition of its iconic fashion magazine in Brazil, announced Duncan Edwards, president & CEO of Hearst Magazines International (HMI) recently. Published in partnership with Carta Editorial, Harper’s Bazaar Brazil premieres with the November issue, featuring supermodel Gisele Bündchen...
Apple iOS Claims Nearly 60 Percent of Non-Computer Traffic in Brazil
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São Paulo: comScore, Inc. has released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although non-computer device traffic accounted...
TV series on Amazon tribe was not faked, say producers
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This article titled "TV series on Amazon tribe was not faked, say producers" was written by Mark Sweney, for guardian.co.uk on Friday 5th August 2011 18.06 UTC
The makers of a TV series about an Amazon tribe have rejected claims that it included fake scenes and mistranslated interviews designed to negatively portray the tribe as...