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Facebook puts high price on mobile clicks Read more at http://www.emarketer.com/Article/Mobile-Makes-Its-Mark-on-Worldwide-Facebook-Ad-Spend/1009618#M8bSXHHxHi2pDGWr.99
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Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.
But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social...
Twitter’s ad revenues continue to gro worldwide , estimates eMarketer
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Twitter is continuing to grow worldwide ad revenues at a rapid pace, eMarketer estimates, with 106.7% growth predicted for this year.
That may seem like a steep drop after the above-200% growth seen in 2011, but throughout eMarketer’s forecast period the microblogging service is expected to maintain growth in the high double digits,...
comScore’s campaign audience validation tool AdEffx reaches Canada
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Toronto : comScore, Inc.has announced the availability of AdEffx Campaign Essentials in Canada, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought...
Facebook Ad Revenues Forecast to Reach $4.05 Billion in 2011
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New York :eMarketer estimates ad spending on Facebook will reach $2.19 billion in the US this year and just over $4 billion worldwide-more than double last year's figure of $1.86 billion in global ad revenues. By 2012, worldwide ad spending on Facebook is expected to reach $5.74 billion, up 42% over 2011.
"2010 was the year...