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Ogilvy , CIC team up again to launch “2012 Crisis Management in the Microblog Era”
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Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling...
Meredith Corporation Q2 revenues at $329 million
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Des Moines : Meredith Corporation has reported fiscal 2012 second quarter earnings per share of $0.70, compared to $0.88 in the year-ago period. Revenues were $329 million, compared to $366 million. Meredith recorded $21 million, or $0.28 per share, less of political advertising revenues in the second quarter of fiscal 2012 than...